Future. Not Fear.
Thank you for visiting this initiative.
This is about more than dog treats and the opportunity to freely purchase the first cultivated product available to consumers in the European Union.
It is about a principle.
We believe that safety should be assessed by scientific experts, and that consumers should have the right to decide for themselves which safe products they choose to buy. In Italy, however, politicians have restricted that right by imposing a blanket ban on cultivated products.
We disagree with this ban. We believe it is incompatible with the legal framework of the European Union, and we have decided to challenge it. If you agree that decisions about safe products should be based on scientific evidence and consumers’ freedom of choice — not blanket prohibitions — you can express your support in one of the following ways.
Our long-term goal is not to sell consumer products. We develop technologies that enable food and pet food manufacturers around the world to produce them. This limited initiative was created to help restore consumers’ freedom of choice.
We are not asking you to support our company or cultivated products. We are asking you to support the right of every consumer to choose freely.
Real animal cells
No slaughter
No antibiotics
No hormones
Backed by science
Made with care
What you're buying
These are dog treats made with cultivated meat. Real animal protein, grown from animal cells in controlled conditions.
No slaughter. No antibiotics. No hormones. Just a different way to produce meat.
This is not plant-based.
This is not a substitute.
This is meat — made differently.
At BeneMeat, we don’t sell hype. We build the technology that makes cultivated meat possible. Safely. Ethically. At scale.
TYPE
Dog treat
FORMAT
Dry, crunchy snack
USE
Treat only
STORAGE
Cool, dry place
Product Name
Cultivated dog treats
Made with prebiotics, baked
Complementary feed for dogs
Composition
Cultivated mammalian cells (18.3%), buckwheat flour, gluten-free oat flour, dried ground pumpkin, sweet potato puree, dried ground apple, brewer’s yeast, sunflower oil, algae (Schizochytrium sp.), flaxseed oil, inulin (0.5%)
Analytical constituents
Crude protein: 13.7%, crude fat: 11.3%, crude fibre: 1.7%, crude ash: 2.9%, moisture: 7.1%
Net weight
50 g
Feeding instructions
This product is not intended to replace a complete food. Ensure access to fresh drinking water.
Storage
Store in a dry place at room temperature in a sealed package. Use within 14 days after opening.
Warnings
Contains an oxygen absorber. Do not eat.
Manufacturer Information
Manufactured by:
Yoggies s.r.o., Bečovice 23, 273 71 Bečovice | Czech Republic
Reg.: CZ 217 17 604
Produced for:
Bene Meat Technologies a.s., Opuková 1809, Olešovice, 251 68 Kamenice | Czech Republic
Why this exists
Because banning something before understanding it is not a solution
This is not about one product. It’s about whether innovation gets evaluated — or shut down.
We believe cultivated meat should be judged on evidence, safety, and real-worl
performance. Not blocked before the conversation even starts
Why this matters
Food systems are changing. Protein demand is rising. Doing nothing is not a strategy.
What we oppose
We oppose decisions driven by fear instead of science. We oppose closing markets instead of testing solutions.
Why YOUR action matters
Public reaction shapes what happens next. Visibility matters. Participation matters. Silence doesn’t move anything forward.
Take Action - Speak Your Mind
🇮🇹 ITALY
Where to send complaints
1. Ministry of Agriculture, Food Sovereignty and Forestry (MASAF)
Email: urp@masaf.gov.it
-> Ufficio Relazioni con il Pubblico
2. Ministry of Health (Ministero della Salute)
Email (URP): urp@sanita.it (for general inquiries) or segr.umpnrr@sanita.it (secretariat)
🇭🇺 HUNGARY
Where to send complaints
1. Ministry of Agriculture (Agrárminisztérium)
Email (Central customer service): ugyfelszolgalat@am.gov.hu
(Alternative direct contact to the office of Minister István Nagy: miniszter@am.gov.hu, but the central registry is more formal and reliable.)
https://2020-2025.kormany.hu/agrarminiszterium/elerhetosegek
2. National Food Chain Safety Office (NÉBIH)
Email (Customer service for complaints and suggestions): ugyfelszolgalat@nebih.gov.hu
Subject: Request for reconsideration of the illegal ban on cultivated meat in the context of EU law in Italy and Hungary
Dear Sir or Madam,
I am writing to you as a citizen of the European Union and a consumer who values the ability to freely decide which products I choose for myself and my loved ones, including my pets. Recently, I have become aware that a ban on cultivated meat has been introduced in Italy and Hungary. This development raises concerns for me as to whether such a measure is in line with the principles of the European Union, particularly the free movement of goods and the integrity of the single market.
Cultivated meat is a technology that is subject to scientific evaluation and regulatory processes at the EU level. I therefore find it very concerning that it is being broadly banned at the national level, despite meeting European standards. As a citizen, I believe I should have the right to decide which products I purchase and use, especially when it comes to innovations that may offer benefits in terms of product quality, animal welfare, and sustainability.
I would therefore like to ask that you reconsider this ban and, going forward, lend your support to solutions that would allow the sale of cultivated meat in accordance with EU law. At the same time, I urge you to take an active approach to this issue and to support an open discussion on the future of innovation in the food sector within the European Union.
Thank you for your time and attention.
Yours sincerely,
Let's keep it simple
What is cultivated meat?
Cultivated meat is made from animal cells, grown in controlled conditions.
It is real animal protein — produced differently.
Is this plant-based?
No. This is a product that is made from real animal cells. It not a purely plant based alternative. It is meat.
Why dog treats?
Because it’s a simple, familiar format. Easy to test. Easy to understand. Real-world use.
Is this safe?
Yes. The treats are made using cultivated meat that is grown safely from animal cells without antibiotics, hormones, or unpredictable additives. They’re produced under strict quality controls and reviewed by our scientific and veterinary team. These treats were developed for Try & Share program in which hundreds of dogs have already tried our product.
What are the treats made of?
The cultivated meat used in is made from hamster (Cricetulus griseus) in a fully controlled environment. Safety is the foundation of our Ethical Codex, and every part of our process reflects that commitment. It is free of known allergens and produced under sterile conditions without antibiotics, hormones, or unnecessary additives. Our production follows strict EU feed regulations. The treats also follow FEDIAF labeling and safety guidelines and every batch is traceable, quality-controlled, and responsibly made to provide a clean and safe source of protein for pets.
Why does this page exist?
To make a position visible. And to push for a real conversation about cultivated meat.
Who is BeneMeat?
We build the technology behind cultivated meat. We are not here to sell meat. We enable how it’s made.
